Artificial intelligence technologies for modern humans are part of everyday reality. According to some statistics, about a third of companies already use AI to solve work tasks. This technology allows us to take many processes to a new level, for example, artificial intelligence plays a big role in communications.
The simplest example is voice assistants, but technology can do more. For example, to analyze the level of emotional state using speech analysis. Many companies launch chatbots that also run on hardware technologies. This is a technological revolution that humanity is on the verge of, which is about to change the approach to communication in business.
The technological Revolution
Communication is an integral part of business processes. Now, with the advent of machine intelligence technologies, it is possible to delegate a certain amount of tasks. The first significant breakthrough in this area was the launch of Chat GPT. At its core, it is an advanced generative artificial intelligence trained on a huge set of human language data. Due to this, it is able to understand and generate text comparable to human communication.
It is not yet very clear how such a development can be used in business. However, it has already been successfully used in many industries:
- Tourism. Selection of tours.
- Marketplaces. Personalize offers, attract customers, and remind them about orders.
- Education. Drawing up lessons, curricula, and tests.
- Medicine. Maintaining medical records, processing conclusions, making a preliminary diagnosis.
In addition, the tool in a broad sense has the potential to automate many routine tasks. But do not forget that it will not work correctly without human participation.
If we consider specifically the issue of communication in business, then Chat GPT has no less potential here. With its help, you can generate the text of a mailing list, even entire chains, write posts for social networks, form proposals for cooperation, descriptions for product cards and any other text content. Use AI to find ideas for a personal brand, create a logo, slogan, which will increase loyalty and establish warm communication with the audience.
Use the capabilities of technology to personalize the offer. If the customer receives a typical gray email with information about the next discount, he will probably ignore it. But if a letter with a similar message is compiled using information about the client, his age, gender, location, preferences, then he is more likely to pay attention to such an offer and react positively to it.
According to the PwC consulting company, by 2030, the contribution of AI to the global economy will reach $15.7 trillion. This should not be forgotten, as well as the fact that companies are already successfully implementing technology, and every day there are more such companies.
Corporate Communication and AI
It is not only in relation to communication with customers that machine intelligence can be productively applied. There are also areas within the company that he is able to improve. It is believed that after the weakening of the effect of import substitution, AI will become the key driver of the communications market. Now the technology is used for:
- create short summaries of meetings and negotiations;
- definitions of the main theses from a large amount of information;
- collecting presentations for negotiations;
- selection of questions for interviews with applicants;
- improve the quality of audio and video calls, due to noise reduction and sound amplification;
- automation of responses.
In addition to the obvious areas of corporate application, technology can be used for staff training and professional development. AI can analyze the skills of employees, and then, based on them, offer various training courses, courses, and offer mentors from among more experienced employees.
Real-world examples of the use of AI by companies
While some are just thinking about how to use the achievements of progress to their advantage, others are already actively introducing innovations into their daily work:
- The Astra Group of Companies is working on the implementation of AI solutions in information security algorithms;
- The IVA MCU videoconferencing platform uses technology to translate the speech of the participants of the videoconferencing into text with an accuracy of 90%, generates protocols, summaries of meetings and more;
- At the House.The Russian Federation has its own AI model for transcription, and a solution for searching for key information is also being developed;
- The Center for Speech Technologies has introduced a platform for large business contact centers that will process customer requests.
Do not forget about such tycoons as NVIDIA, Amazon, Microsoft, and Apple. These are just a few examples. It should also be noted that domestic developers are not trying to catch up with the West by offering their solutions. They work in parallel, having their own vector, which they adhere to.
Problems and risks of AI implementation
Any innovation, in addition to the obvious advantages, carries certain risks. One of the dangers, according to some, lies in the distortion of communication that arises from a lack of information. An example is social networks, where a person can specify any information about himself, even if it is false. This is a distortion of communication and no technology will be able to give a complete picture if a person has knowingly provided incorrect data.
There can be many such distortions, and semantic is the most common in the field of AI. This type of distortion implies an incorrect interpretation of the message. Another type is syntactic. If a sentence is formulated incorrectly, artificial intelligence also incorrectly recognizes it.
The obvious risk of smart technologies is cybersecurity. A lot has already been done to ensure it, but artificial intelligence is still extremely susceptible to external threats. Be ethical. Collecting information is an important part of hardware training and it must be done without violating anyone’s rights.
Rights can also be copyrighted and they should not be violated either. A well-known newspaper in the United States has already sued developers of intelligent solutions for training chatbots based on articles published by this newspaper. In China, the rights to the artificially generated image were recognized. The court confirmed that the text interpreted into a picture can be defined as an author’s piece of art. Many people didn’t like it.
The Future of digital communications
In the future, the importance of technology will continue to grow, and goals that are difficult to imagine now will be achieved. We are actively working on emotion recognition. It is possible to implement this task by the contact and contactless method. In the future, algorithms can be used to read customer emotions and offer the best solutions based on the data obtained.
Digital avatars are another area that can be considered quite promising for further development. Already today, technology is being used to increase audience loyalty. Avatars can sell products, answer customer questions, and offer communication in any language. This direction has unlimited possibilities and can grow into a whole universe where people will create their own avatars, communicate with each other, create proposals, share experiences.
An international consulting company, McKinsey Global Institute, has put forward an assumption based on calculations. According to it, half of the types of human work can be automated in the period from 2030 to 2060, and the middle of this half — already in 2045. The potential has increased because AI has begun to understand the language that is needed to do the job. Now it has an even greater impact on knowledge-related jobs, with higher wages, and educational requirements.
In conclusion
In the near future, the usual processes of interaction both inside and outside companies will change. The field of machine learning is very promising, and many scientists are engaged in it today. It is better to implement artificial intelligence in communications today in order to keep up with progress indefinitely and be competitive in a new environment. Do not ignore the ethical side. When introducing innovations, keep the personal boundaries of the client in focus, do not cross them.
